The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching
You can. Learn rarely taught tips and concepts that will immediately elevate your coaching while avoiding the common pitfalls.
New and experienced coaches alike will benefit greatly from the detailed strategies and wisdom shared from Marion’s years of experience.
— Cheryl Richardson, NYTimes Bestselling author of Take Time for Your Life
Marion Franklin, the Coach’s Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you.
This book is different because it:
• Includes brilliant tools for beginner-to-seasoned coaches
•. Offers advanced techniques for developing powerful questions without any lists
• Provides principles of human behavior that help you quickly identify what’s really going on
• Contains the 25 Themes that underlie every coaching situation and make coaching and questioning much simpler
• Shares a step-by-step, easy to follow, way to create a shift in perspective
• Presents 17 strategies that clients unknowingly use that actually work against, not for them
Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference!
You will experience this innovative approach to masterful coaching with two full laser-coaching sessions with commentary — much like eavesdropping in on the mind of a master coach.
Marion shares unprecedented concepts that will help new coaches and even the most experienced coaches gain new insights and ideas, including a deeper understanding of what they already know.
• Automatically improve your coaching by applying one rarely known principle.
• Never feel stuck around what question to ask.
• Feel more confident by quickly identifying what’s really going on.
• Know exactly what to listen for in every conversation.
• Discover a simple “2 inquiry” approach that instantly enables you to deepen your curiosity.
This book will not only boost your confidence and mastery as a coach, it will enable you to produce sustained results for your clients. I designed this book to not only show you what laser-focused coaching looks, sounds, and feels like, but to show you HOW TO coach for permanent, life-altering change.
When using the Laser-Focused approach, you’ll be able to:
• avoid getting seduced by the story
• ask questions that get right to the heart of the matter
• have the client do all of the summary
• know how to create the shift and what to do afterwards
• recognize the client’s underlying pattern and know how to address it and so much more
The HeART of Laser-Focused Coaching –– A revolutionary, unprecedented approach makes coaching easier while also enhancing your ability to help clients create deep and profound change. Transform your coaching into something so powerful and life-changing that your coaching consistently flows and becomes effortless.
Reviews (184)
Are you a Coach? Grab a Pen & Notebook!
If you're a coach, this is a book you'll want to read with a pen and notebook alongside - to jot down the thoughts and ideas you have for your current clients - and more! There are lots of great examples to illustrate the difference that the Laser Coaching method can make to 1) what the coach focuses on and 2) the outcomes that can be achieved as a result. We know the client's mindset is important, but what about ours? We are encouraged to be more direct (which I love!) and to focus on transformational coaching - as opposed to a pure problem/solution approach. I totally agree that we shouldn't just "believe the client" and should delve deeper into the story and underlying beliefs and assumptions for the greatest impact. And the author helpfully ALSO shares her method to do just that! I love that we are asked questions throughout the book to help us reflect on what we've personally taken away. And we're also asked where it could lead if you implement her laser-focused coaching method! As someone who has been coaching for a number of years, I loved the concepts shared. I agreed with many, AND I have also been given some fresh, extremely practical ideas to try! I thoroughly recommend this book to all levels of coaches, but especially those coaches who have been practicing for a while, or may feel they've got stuck in a rut!
Worth It's Weight in Gold
Read the biography above and you’ll know why Marion Franklin is highly qualified to write a book that encapsulates the heart of coaching and shares that heart with wisdom and skill. This book is simply brilliant – it picks up where other books and training leave off. It gives coaches, whether professionally trained or not, the tools necessary to be a true agent for change in their client’s lives. Though the book has a textbook-like depth of information, it’s a fascinating and interesting read. Every bit of information makes so much sense: e.g. how she breaks down the coaching conversation into three parts, yet dissects each part for complete understanding; her encouragement to use silence and themes; her unique way to ask questions and create shifts. These have already helped me to significantly change my coaching perspective and approach. Woven into all this amazing information are actual conversations with her own clients, which are made more impactful because she tells the reader what her thinking process was throughout the conversation. Whether you’re trained or not, a new coach or highly-seasoned one, I fully recommend this book. It is truly worth its weight in gold.
Best coaching book out there hands down!
I am a current coaching student and have looked at and/or read many coaching books from a wide variety of areas, evidenced based to different schools of thought. This book is BY FAR the best coaching book I've read out of all of that. It not only distills down the essence of coaching, but then breaks it down for optimal learning. So you're not reading a bunch of theory, or reading a self help focused book and trying to figure out how to not apply it to yourself but as a coach. There are so many gems in this book and it really teaches you how to "laser in" to whatever is really bothering your client, or their true barrier to reaching whatever goals they may have. It goes way beyond just instilling habits as many have written about; in fact, I have personally discovered that habits, while they can be effective, they are more often just another tool in our toolbox and more often it is a secondary strategy, not the first. Marion's book really teaches you how to first figure out what the barriers truly are, and then reach a shift in thinking. Once that shift has happened, then you can deploy your tools to reinforce, like habits or all the other things you can find in other sources and books. This book really is a gem and highly recommend it for beginning to expert coaches - there is also a course on Marion's site and I encourage you to take it, which teaches the book's concepts. I'm going through it now and it really brings the book's contents to life.
Pearl after pearl of coaching wisdom!
The valuable insights provided by Marion Franklin in this book are priceless. If you are looking to go deeper with your coaching and go beyond "the outline or program" provided by many coaching schools, this is the resource for you. Presented in a clear and logical manner that also provides questions to prompt introspection, you will find this book to be a go-to reference to develop a finer coaching edge and then keep it honed. I employ Marion's coaching approach and my coaching quality almost immediately improved many folds. A gift to the coaching world that should be a standard for new coaches.
Game Changer for Deeper Coaching!
This book is a game changer for getting to the core for deeper coaching. This is a wise and profound easy-to-use book with best practices any level coach can apply right away. You’ll learn about twenty-five themes that show up in our coaching conversations and what is needed to help your clients make long-lasting change around them. You’ll get a broad range of “how-to” techniques for powerful perspective shifting. You’ll discover seventeen strategies clients subconsciously resort to that hold them back. You’ll find true-life examples and actionable approaches that are life-changing and eye-opening for your coaching, your clients, and yourself too! This is a book you will want to refer to again and again. It’s a jewel! Read it!
How to be (and of help to) a human.
If creatures from outer space came upon this world and were handed a ‘Guide to Humans’ it would be this book. Since it would be nice for the world's population to have this kind of crucial knowledge, I implore as many people as possible to purchase this book for themselves or anyone they wish to enlighten to practical and pragmatic, yet wholly transformative information. For those professionals out there coaching clients, this book should be mandatory. An example of one of my favorite techniques in this book: The power of the short-format conversation. Most all emotions, confusion, and decision paralysis can be solved in very short order with the right listener. I’ve experienced major clarity in 30, 20, even 10 minutes with this specific body of work. Can you imagine this kind of power in your life? Acquiring this laser super power to sort through people’s irrelevant stories in order to mine life-changing golden nuggets is a skill worth more than $19.95 and the invested time spent reading this book. Apply her techniques - such as curiously questioning *why* someone is telling you a story vs the *what* of it, or, finding the profound underpinning of beliefs that show up in seemingly insignificant comments and details in conversation - to clients, to coworkers, friends, and family and watch your life simplify and find power. Author Marion Franklin spares us the 'expert, guru' talk usually associated with 'coaching’. She plows through the nonsense of prescriptive advice-giving. Her approach to tearing off clients' blinders is gentle, wrought with genuine tough love, and mastery. She suffers no fools amongst the brain synapses that keep people stuck, and isn't afraid to wield her power of insight and spot-on line of questioning to help someone breakthrough to their goals. She teaches us precisely how to do this. A pioneer not only in laser coaching, Marion Franklin is held in high esteem by insiders, pillars of this industry, and amongst founders of early coaching methodology and standards. Relevant, effective, and untainted by the ebbs and flows of this industry's trends, she espouses the original essence of 1-on-1 guided self-inquiry. She offers access to a new level of awareness and simple techniques for moving people (and ourselves!) beyond challenges and into achieving goals. She shares with us her greatest hits: tried & true, timeless, and as universal as being human. Simple and essential is the work graciously given to us by the author, a true Master. And what important work it is.
Excellent resource for coaches or anyone who works with human beings
In my opinion, this book should be required reading for all coaches, HR managers and team leaders in any field. It covers important foundational topics like how to improve listening and questioning skills then goes into detail about the elements of a masterful coaching conversation. Through various examples, Marion shines the light on how all the pieces fit together to achieve amazing insight and transformational outcomes for our clients. One of my favorite things about this book and Marion’s style of teaching is her straightforward practical approach. There is no fluff here. Every point and example in this book is like a little golden nugget. You will not just get value from your first reading. As you really dig into the material and start putting it into practice, I believe you will find many layers of wisdom packed into each idea and technique. . The included index also makes this book the perfect resource to grab for quick answers to your coaching questions, so you will want to keep it close at hand. In full disclosure, it has been my privilege to have Marion Franklin at my side as my coach and mentor for almost a decade. The HeART of Laser-Focused Coaching encapsulates what she has taught for many years in her full coach training program. It truly reflects her dedication to excellence and her deep desire to help coaches at every level improve their skills and increase their confidence. Whether you are a complete novice or a coach with many years experience, I believe you will find this book to be immensely valuable.
A great way to go beyond "how-to" coaching books
I am ambivalent about this book. Overall, it is a great coaching book and one that I will re-read again to better grasp the concepts and the mindset of getting to the heart of the matter. Getting to the heart of the matter is much better than applying coaching "prescriptions": lists of questions or techniques that make coaching mechanistic and do not solve the deeper-rooted problem or block of the client. But I also had problems with the book. Some passages I had to read again and again. It can be that I was distracted but I at times I found sentences slippery, imprecise or just too general or obvious. Maybe it is because I am just not on the same wave-length with the author. To repeat again -- the intention and the ideas in the book are strong. I was impressed by a demonstration in an early chapter how Laser Coaching or Deep coaching and conventional one differ. Within minutes the former leads to discovering something new and important about the client and the latter just beats around the bush with questions like "How do you want the ideal outcome to look like?" quickly solving the wrong issue. So, my advice to you is to get a sample and see for yourself if the book if for you. I will definitely re-read it some time in the future.
A MUST OWN
Amazing book on coaching. I like it because its not written for the newbie coach who dose not yet understand the coaching process. Most books waste a bunch of pages explaining what coaching is and the ICF core competencies. This is a great next step for coaches that are actively coaching at some level and need help discerning the deeper issues the client is not initially presenting. This book offers is a breakdown of the structure of a coaching conversation and strategies to get right to the core of the clients story or need. Really, really well done and I found myself constantly picking up the pen to underline and write in the margin. I love books like this which are fresh and offer new ideas and insights. This is a must own for coaches!!
One of the most powerful coaching books I've read!
Before I read this book my coaching was very formula-driven. Using the formula did not allow me to be as present with my clients as I wished I could have been. The information in this book changed all that! Now I am much more present, the calls are more fluid and organic, and my clients are learning much more about themselves. I have become much more comfortable and confident in my coaching style. Thank you, Marion, for your no-nonsense approach to coaching. My clients and I are more enlightened because of you and your wonderful book.
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